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Online retailers are becoming more and more confusing e-commerce sites to stand out. In addition, in a world of social sharing, it is essential to create an experience for customers to exceed their expectations.

The key to initially capturing the customer’s attention is the unboxing experience. This is the critical moment when online retailers have a real point of contact with customers, allowing retailers to really "wow" customers. I believe you have seen influential people unpacking various online ordered products such as electronics, clothing, toys, etc. on YouTube and Instagram, and there is no shame or subtle opinions about them in the packaging. These days, it can make or break the brand experience of your customers. Social sharing is important because it encourages purchases. A study shows that 58% of online consumers are convinced to look for video images and unbox social media after purchasing a product. Therefore, another motivation is just to be a truly positive brand experience for customers.

So, how to create the best unboxing experience?

It may be easier than you think! It all starts with the first thing the customer sees: the box itself and the packaging materials used are inside the box. For example, this can be anything like bubble paper, air bags, paper pads, peanut packaging, paper packaging, and the list goes on.

A recent survey study from customers shows that e-commerce airbags in paper and boxes are the most commonly used materials for packaging. However, paper is clearly the preferred packaging material. In this survey, 52% of the respondents are followed closely by bubble paper (24%) and airbags (14%). This is because paper is easy to recycle and protects the product very well. The protective performance is mentioned as the most important standard packaging in the box. Down, recycling capacity and biodegradability are also very important factors for 78% and 62% of respondents.

From the gaps filled in buffers and packaging products for transportation, paper provides the best protection and has proven to be a more environmentally friendly alternative to other packaging. In addition, the range of possibilities creates the only unboxing experience shared through social media, which is more likely to be with paper and other materials.